Simone Demers-Collins has been an advocate for the agriculture and agri-food industries, an educator and food champion for over five decades. Through her work with industry organizations and the Alberta government, she led initiatives to promote accurate, science-based information about food, food production and food quality to consumers, health professionals, media and students. In her marketing work, Demers-Collins is credited with the simple, yet powerful messaging that canola oil is Healthy. Local. Affordable.
Another area where Demers-Collins has excelled, and perhaps the most important, is in education. In her quest to educate, she connected with students and their families by spearheading the publication of a children’s illustrated storybook, Fields of Home, which morphed into 15 educational graphic novels. Demers-Collins’ imaginative, innovative, and dedicated commitment to providing factual, science-based information to improve people’s health and well-being has helped develop trust in the agriculture and agri-food industry and a belief that the food Alberta farmers produce is wholesome and nutritious.
For the full story and video posted on the Government of Alberta website, click here.