4-H Alberta To Commission Loyalty Program
Members spoke, and 4-H Alberta is listening – they want a virtual product to enhance the 4-H Alberta experience.
4-H Alberta is excited to announce a Request For Proposals to commission a virtual Loyalty Program that improves the digital experience and rewards engagement for 4-Hers. This Loyalty Program will be a points program for Members, Leaders, and Alumni with different rewards for various forms of engagement, including offline and online participation, survey or form completion, and more. In addition, 4-H groups from across the province will be able to submit events into the program amplifying their ability to connect and advertise local programs and events. With real-time feedback and direct communication between 4-H Alberta staff and the organization as a whole, this product will allow 4-H Alberta to respond quickly and efficiently to the needs and interests of 4-Hers.
Today’s 4-H members are tech-savvy, innovative, and socially connected to diverse digital networks. Most 4-H members stay connected across the province using online tools that help them form positive, lifelong friendships offline. Many of our youth report operating a variety of platforms and enjoy using different apps or websites for various reasons. As such, current 4-H Members are increasingly looking for an easy-to-use, fun, digital experience to support their participation in 4-H Alberta.
Recognizing the power and possibilities within our province, the RFP identifies preference towards a home-grown Alberta or Canadian based solution. As well, senior 4-H members will be invited to provide input and pilot the successful bid.
Evan Jamieson, Premier Award Winner and Interim Board Youth Director, sees several benefits of this proposed digital product, “The loyalty rewards program is an incredible opportunity for 4-H Alberta to engage members in a way that we have never seen before. By incorporating this program, we will attract new members while rewarding current ones.”
A special committee has been struck by the 4-H Alberta Interim Board of Directors to review bids from companies who can provide the expertise to bring this virtual experience to fruition. This committee consists of four 4-H Alberta volunteer directors and three industry experts from companies not submitting bids.
Susan Groeneveld is a 4-H Leader with the Balzac 4-H Club and the Chief Intelligence Officer at simplyws.com. As one of our industry advisors, Susan brings a wealth of knowledge to this committee with 24 years of integrated agency experience; specifically in planning, public relations, business insights and account service execution. She is an expert in strategy, business model development and validation, brand insight, creative engagement and team building.
Evan Jamieson, appointed by the current 4-H Alberta Ambassadors group, is the first youth director to sit on the 4-H Alberta Board. Evan grew up on a beef farm at Dalemead and was a member of the Bow Valley Beef and Multi-Club for 11 years. During his time as a 4-H member, Evan participated in the steer, heifer, cow-calf, sewing, and welding projects. His favourite experience in 4-H was winning the Premier’s Award in 2018, along with giving the speeches that went along with that award. Evan enjoyed being a 4-H Alberta Summer Staff and has always loved running and participating in the 4-H Alberta Summer Programs.
Evan MacLeod is a Digital Creative Director at simplyws.com. As one of our industry advisors, Evan brings 21 years of multi-level digital marketing experience, user experience, development, and creativity to the table. His skills are supplemented by certification in design and publishing, and online certifications in gamification and UX.
Nora Paulovich is a farmer and beef producer in the Peace Country, near Manning. She is the manager of the North Peace Applied Research Association and has extensive 4-H experience, currently as the Peace Region Provincial Council Representative. She’s also a new member of the 4-H Hall of Fame. Nora is a volunteer director on the Interim 4-H Alberta Board.
Andy Pittman lives on a small farm near Picture Butte and works at the Ag Canada Research Centre in Lethbridge. His 4-H experience includes helping start the Provincial Sheep Show and serving on Provincial 4-H Council. Andy is a volunteer director on the Interim 4-H Alberta Board.
Cathy Price is a teacher, a lifelong 4-Her, and has been working with rural youth and communities for the past 20 years. Cathy resides near Acme and has been recognized for work in agriculture education and career exploration. Cathy is a volunteer director on the Interim 4-H Alberta Board.
Miche Priest, MACT, is a Senior Product Manager with AltaML.com and product advisor at Aquilio. As one of our industry experts, Miche brings a wealth of experience as a start-up advisor, investor and mentor. Miche leads with kindness.
For more detailed information on the RFP and deadlines please visit: https://www.4hab.com/wp-content/uploads/2020/10/RFP-for-4-H-Alberta.pdf